August 17, 2010
Press release: New Power to
Cross Media Content For Kids
Nordisk Film & TV Fond
and Power to the Pixel join forces in new ambitious collaboration.
The Nordic region (Denmark, Finland, Iceland, Norway
and Sweden) has a proud tradition of producing high quality film and TV
programs for children. However content is no longer only consumed in cinemas
and on TV screens. Mobile phones, game consoles and online platforms are new
arenas for storytelling. Nordic production companies now have a unique chance
to enter the scene.
To enhance the development of six pre-selected high
quality Nordic cross-media projects Nordisk Film & TV Fond is joining
forces with UK cross-media experts Power to the Pixel.
A development process will be specially designed and
conducted by Power to the Pixel who will invite some of the best international
experts who are working in cross-media.
The collaboration has two sessions:
The High Five Power to the
Pixel Lab (17-19 November 2010 in Copenhagen)
Residential three-day workshop for the six selected
Nordic cross media projects and international experts. Topics cover: Creating
the Story Universe, Story Design, Project Planning, Delivery Platforms and
Audience Engagement Design
The High Five Power to the
Pixel Forum (14-16 March 2011 in Malmø, Sweden)
An open Cross Media Seminar and a Pitching and Finance
Forum taking place over two days at the BUFF Financing Forum. The Seminar will
focus on: Cross Media Design, Audience Engagement and Cross Media Financing
Liz Rosenthal, Founder of
Power to the Pixel said
“High Five Kids is an essential new development
scheme. Power to the Pixel is excited to be working with Nordisk Film & TV
Fond and Nordic companies on this innovative new project that explores powerful
new ways to tell stories, package finance and engage with young audiences in an
ever-evolving on-demand digital world”.
Hanne Palmquist, CEO of
Nordisk Film & TV Fond said
“The concept of High Five Kids really thrills me. We
do not “only” offer a development grant but also a unique process of
development on top. That Power to the Pixel are joining us means that the six
selected Nordic projects and the industry as such will get world class guidance
in the complex field of cross media”.
The
deadline for Nordic applicants is 6th of September 2010.
High Five Cross Media Content
For Kids Guidelines and Application Form
- See here: http://www.nordiskfilmogtvfond.com/index.php?sid=89&ptid=2
For further information
please contact:
Hanne Palmquist, CEO Nordisk Film &TV Fond: hanne@nordiskfilmogtvfond.com / +47 6400 6080
www.nordiskfilmogtvfond.com
Liz Rosenthal, CEO Power to the Pixel: liz@powertothepixel.com / +44 (0)20 7453 4017
www.powertothepixel.com